Studies of nationally-representative samples of children, teens, and adults are conducted online in January and July. Each study covers 900 - 1000 celebrities across a wide variety of categories including:

• • Television (Broadcast, Cable, and Streaming Platforms)
• • Movies
• • Sports
• • Music
• • Chefs
• • Social Media

The recognition and appeal of each celebrity is profiled by:

• • A full complement of demographics
• • Generational age groups
• • Frequency of social media usage