Performer Q

Studies of nationally-representative samples of children, teens, and adults are conducted online in January and July. Each study covers 1,000 - 1,200 celebrities across a wide variety of categories including:

  • • Television (Broadcast, Cable, and Streaming Platforms)
  • • Movies
  • • Sports
  • • Music
  • • Chefs
  • • Social Media

The recognition and appeal of each celebrity is profiled by:

  • • A full complement of demographics
  • • Generational age groups
  • • Frequency of social media usage
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