Studies of nationally-representative samples of children, teens, and adults are conducted online in April and October. Studies cover 400-500 characters and properties across a wide variety of categories including:

• • Video Games & Characters
• • Movie Titles & Characters
• • Book Titles & Characters
• • Television Programs & Characters
• • Brand Mascots

The recognition and appeal of each character or property is profiled by:

• • A full complement of demographics
• • Mothers of children 2-5 and 6-11
• • Video game owners / users