Character Q

Studies of nationally-representative samples of children, teens, and adults are conducted online in April and October. Studies cover 400-500 characters and properties across a wide variety of categories including:

  • • Video Games & Characters
  • • Movie Titles & Characters
  • • Book Titles & Characters
  • • Television Programs & Characters
  • • Brand Mascots

The recognition and appeal of each character or property is profiled by:

  • • A full complement of demographics
  • • Mothers of children 2-5 and 6-11
  • • Video game owners / users
images