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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands

Cartoon Q
Over 600 characters and licensed properties are measured in our Cartoon Q study covering TV, comics, movies, food products, media, video games, toys, entertainment venues / activities and other categories.
Performer Q
Follow celebrity appeal trends with updates of 1800+ personalities every six months across a variety of key demographic segments-determine how publicized career and personal events may be affecting their marketability
Kids and Teens Brand Q
With over 175 brands evaluated by youngsters of all ages, our All-Brand Ranking report offers insights into choosing the "right" promotional partners for age group targeting.
Brand Attachment Q
Pinpoint the emotional connection consumers have with 175 diverse brands. Include your brand(s) in our upcoming study.
Sports Q
Track the marketing appeal of 600+ active and retired athletes, coaches, managers as well as broadcasters/Commentators among all sports fans or fans of a specific sports. Fan appeal trends are also available for 40 sports and activities in each study.
Hispanic Performer Q
Over 400 Hispanic personalities demographically profiled among U.S. Hispanic consumers across all levels of acculturation.
Dead Q
Trend the recognition and appeal of deceased celebrities to determine their "value" today.
TV Q / Cable Q
The only ongoing, syndicated service to measure the "emotional connection viewers have with prime time, early morning news, late night and syndicated broadcast series as well as with cable programs in all day parts.
Q Scores Insights
TVQ’s May 2015 study reports that millenials have a varied appetite for broadcast prime time television, with strong emotional connections to Scandal, The Big Bang Theory, Criminal Minds, Grey’s Anatomy, Chicago Fire, Forever, Modern Family, Once Upon A Time, Revenge, New Girl and Scorpion.
 May 2015
Cable Q’s May 2015 study reports that millenials also have a varied attraction to cable networks and streaming video services, as Netflix tops this list followed by HBO, ABC Family, Adult Swim, ESPN, MTV, Discovery Channel, Starz!, AMC and A&E.
 May 2015
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