PRESS RELEASE - The Q Scores Company Reports Fans of Showtime’s “Dexter” Rivals CBS’ “Survivor” Franchise Based on Emotional Bonding

Posted on: Tuesday, October 14, 2008

for immediate release                                                                 &nb...


PRESS RELEASE - The Q Scores Company Reports Fans of CBS’ “Survivor” Franchise Have the Strongest Emotional Connection of Any Prime-Time Series Returning This Fall

Posted on: Friday, September 26, 2008

for immediate release                                  for more information:  caryn portnoy caryn portnoy public relations cp@carynportnoypr.com   516-996-3831           &nb...


New TVQ Online Studies Currently Under Way for the 2008-09 Television Season. Program Q Scores Now Available for Broadcast Networks and Syndication. New Measures of Emotional Bonding (EBI Index) and Program Impact Qscores (IQ Index) Now Included.

Posted on: Thursday, September 25, 2008

for information on subscribing to these studies, or to learn how to obtain specific program or network results, please contact henry schafer, executive vice president, at 516.365.7979 or email henry.schafer@qscores.com....


Cable Q Online Studies Currently Under Way for 2008 and 2009. Q Scores for Cable Programs and Networks Updated Every Two Months. New Measures of Emotional Bonding (EBI Index) and Program Impact Qscores (IQ Index) Now Included.

Posted on: Thursday, September 25, 2008

for information on subscribing to these studies, or to learn how to obtain specific program or network results, please contact henry schafer, executive vice president, at 516.365.7979 or email henry.schafer@qscores.com....


BRAND ATTACHMENT Q STUDY: Fall 2008 Study Will Get Under Way in Late October - Results Available in Early December for the Overall Appeal, Image and Emotional Bonding for 175 Brands Across Various Consumer and Media Categories.

Posted on: Wednesday, September 24, 2008

an innovative approach for evaluating consumer emotional attachment to brands since 1988, brand attachment q has utilized company logos to identify brand users, their degree of liking, and how they perceive brand names on each of 10 attributes. moving beyond familiarity and appeal, brand attachment q provides added value for assessing joint promotional and licensing opportunities as well as eval...


CARTOON Q STUDY: Fall 2008 Study Will Get Under Way in Late October - With Results Available in Mid December. Spring 2008 Study Results Currently Available.

Posted on: Tuesday, September 23, 2008

for information on how to obtain results from this study, please call us at 516.365.7979 or e-mail francine purcell, vice president, at francine.purcell@qscores.com....


PERFORMER Q STUDY: Summer 2008 Study Results Currently Available. Winter 2009 Study Will Get Underway in January -- Results Available in Early March (awareness and appeal measures for over 1700 personalities).

Posted on: Monday, September 22, 2008

for information on participating in this study, or to learn how to obtain results from prior studies, please call us at 516.365.7979 or e-mail francine purcell, vice president, at francine.purcell@qscores.com....


SPORTS Q STUDY: 2008 Study Results Currently Available for Over 50 Sports and 500 Personalities: Athletes (active and retired), Broadcasters, and Commentators.

Posted on: Monday, September 22, 2008

for information on this study, or to learn how to obtain results from prior studies, please call us at 516.365.7979 or e-mail steven levitt, president, at steven.levitt@qscores.com....


KIDS PRODUCT Q STUDY: Summer 2008 Study Results Currently Available.

Posted on: Thursday, September 18, 2008

for information on participating in our kids product q, or to learn how to obtain results from our most recent study, please call us at 516.365.7979 or e-mail steven levitt, president, at steven.levitt@qscores.com....


Q SCORES REPORTS CURRENTLY AVAILABLE 24/7 ON THE WEB! Full-study Performer Q, Cartoon Q, TVQ and CABLE Q subscribers can now have web access to their data, directly from our website.

Posted on: Wednesday, September 17, 2008

clients can now experience the ease and flexibility of analyzing data on the web, with the additional advantage of creating customized reports. our archives can store previously created reports, while offering numerous ways to present and interpret performer q, cartoon q, tvq and cable q data within a client’s organization. clients can benefit greatly from having access to their performer q, cart...


TVQ vs. Nielsen: How Are They Different?

Posted on: Tuesday, September 16, 2008

tvq qualitative ratings are surveys that reflect the american public's viewing experience and attitudes toward television programs in all dayparts. for forty years, tvq has been the only ongoing source of qualitative television data industry-wide. tvq expands our clients' knowledge beyond the limited realm of 'how many viewers are watching a particular show?' (nielsen ratings), and answers the ve...


PRESS RELEASE - The Q Scores Company Reports Bill Cosby was the ‘King of Q,’ Until Tom Hanks Came Along

Posted on: Tuesday, July 01, 2008

for immediate release for more information: caryn portnoy caryn portnoy public relations cp@carynportnoypr.com   516-996-3831                                         the q scores company reports bill c...


PRESS RELEASE - The Q Scores Company Credits Wireless Phone Ads for Boosting Dwyane Wade's Marketability

Posted on: Tuesday, June 17, 2008

for immediate release                                                                 &...


PRESS RELEASE - The Q Scores Company Reveals Sports Personality Finalists from “Dancing with the Stars” Get a Popularity Boost from the Show

Posted on: Monday, June 02, 2008

for immediate release                                                                 &...

Marketing Evaluations, Inc.

The Q Scores Company
1615 Northern Boulevard
Manhasset, NY 11030

Phone 516.365.7979
Fax 516.365.9351

Site Documents