According to new Q Scores data from its Winter 2010 Performer Q study, due to be released later this month, Tiger Woods has experienced extremely significant declines in his consumer appeal across every segment of the population.
In light of the unfortunate passing of many well-known celebrities in the past month or so, a key industry question has emerged over and over again: How will consumers perceive the appeal of these personalities in death, and how will these perceptions affect the potential earnings associated with their legacies?
Leading market research company, Marketing Evaluations, Inc., The Q Scores Company, has completed its first-ever pilot study dedicated to measuring the familiarity and appeal of Latino performers.
Today’s television viewing environment is constantly changing with a never-ending array of viewing platforms. Americans can access their favorite TV shows from virtually anywhere, at any time, and with a variety of media devices. Consequently, traditional ratings do not reveal the true ‘inherent appeal’ of a show. A new metric from leading market research company Marketing Evaluations, Inc., The Q Scores Company, called Emotional Bonding Q, evaluates the strength of the emotional connection that viewers have with cable and broadcast series.
There used to be a time in America`s television history when the idea of cable TV was nothing more than a medium for "niche" programming.
As American television viewers gear up for the new fall prime-time season, major broadcast networks will be anticipating whether its returning programs will pull ahead of competitors or fall flat.
Back in the 1980s, when families across America gathered together to watch the #1 prime-time TV hit, "The Cosby Show," Bill Cosby himself enjoyed another #1 hit; the top spot on the Q Scores list, which measures among other things, the familiarity and appeal of personalities.
The NBA All-Star guard for the Miami Heat, Dwyane Wade, has taken somewhat of a beating in his sports career lately. However, thanks to T-Mobile`s effective marketing and advertising campaigns, Wade has risen again.
In a race to see if the Olympic champion ice skater or the Miami Dolphins football player would take home the mirror ball trophy on "Dancing with the Stars," new data by leading market research firm Marketing Evaluations, Inc., The Q Scores Company, finds that the ballroom dancing phenomenon has given an impressive boost to Kristi Yamaguchi and Jason Taylor`s popularity among sports fans, and ultimately, with the general public.