The Q Scores Company Announces Results of its First-Ever

Hispanic Performer Q Pilot Study

Mexican Singer Emerges as the Clear Favorite among U.S. Hispanics

 

Manhasset, NY, April 20, 2009 – Leading market research company, Marketing Evaluations, Inc., The Q Scores Company, has completed its first-ever pilot study dedicated to measuring the familiarity and appeal of Latino performers. This pioneering study allows clients to more accurately assess the appeal of Latino celebrities among Spanish-dominant, English-dominant and bi-lingual segments of the U.S. Hispanic community.

Hispanic Performer Q gives a U.S. perspective to the appeal of international Latino talent. Alejandro Fernandez, a renowned Mexican singer, is the clear favorite among U.S. Hispanics, scoring higher than the more mainstream actor/comedian, George Lopez and singer, Gloria Estefan.

Top 10 Most Appealing Latino Performers among U.S. Hispanics Ages 18-54

Alejandro Fernandez – Singer 72
George Lopez – Actor; Comedian 66
Gloria Estefan – Singer 65
Carlos Santana – Musician 64
Gael Garcia Bernal – Actor
62 Shakira – Singer
62 Benicio Del Toro – Actor
58 Eva Longoria – Actress 57
Salma Hayek – Actress 56
Cheech Marin – Actor 56
Average of all 285 performers measured… 26

Source: Marketing Evaluations, Inc., The Q Scores Company/2009 Hispanic Performer Q pilot study

   
“We are excited about this ground-breaking study that goes beyond mainstream Hollywood and English-language television,” says Henry Schafer, executive vice president of Marketing Evaluations, Inc., The Q Scores Company. He adds, “Hispanic Performer Q provides a valuable tracking tool for monitoring the appeal of all types of Latino talent in the U.S., including those appearing on Spanish-language television and those with international acclaim.”
About Hispanic Performer Q The Hispanic Performer Q pilot study was conducted in Spanish and English, using an address-based methodology, provided by Centris/Geneysis Sampling Systems. Hispanic consumers were classified by country-of-origin to better understand the popularity of Latino celebrities in the U.S.

About Marketing Evaluations, Inc., The Q Scores Company Since 1963, Q Scores have been the industry standard for measuring familiarity and appeal of performers, broadcast and cable programs, sports and sports personalities, company and brand names, characters and licensed properties. Based on its "one of my favorites" concept, Q Scores actually summarizes the various perceptions and feelings that consumers have, into a single, but revealing, "likeability" measurement. For more information, contact us or visit www.qscores.com.