An Innovative Approach For Evaluating Consumer Emotional Attachment To Brands

Since 1988, Brand Attachment Q has utilized company logos to identify brand users, their degree of liking, and how they perceive brand names on each of 10 attributes.

Moving beyond familiarity and appeal, Brand Attachment Q provides added value for assessing joint promotional and licensing opportunities as well as evaluating media and consumer brand compatibility. The result: a new, revealing, quantitative assessment of consumers emotional connection to brands.

For information on participating in our next Brand Attachment Q study, or to learn how to obtain results from our recent study, please call us at 516.365.7979 or e-mail Steven Levitt, President, at steven.levitt@qscores.com