Our Performer Q, Sports Q, Cartoon Q and Dead Q (performers of the past) services provide significant insight into selecting the "right" personalities or characters/properties for licensing and marketing opportunities. Our Brand Attachment Q and Kids Product Q services are "budget-friendly" tools for measuring consumer brand equity, licensing potential and joint-promotional/partnering opportunities between companies.

The consumer/viewer appeal data provided by TVQ and Cable Q can also be useful for licensing decisions that involve television programming.