Our suite of Q Scores services provide our clients with the capability to determine the "true" inherent audience appeal of programs, networks, personalities and characters. The primary goal of these Q Scores services is to enable our clients to make informed decisions about scheduling, program compatibility, new show acceptance/rejection potential, "staying power" of returning shows, star power/cast chemistry, genre appeal, and program development needs. A variety of key audience measures are obtained throughout the year for over 50 different demographic segments in the areas of personality and character appeal, program/network likeability, audience impact and current viewer emotional connection. The "advertiser value" of programs can also be determined in a variety ways utilizing our Emotional Bonding Q metric and the various media applications of our Brand Attachment Q service.