Our TVQ and Cable Q Scores services provide our clients with the capability to determine the "true" inherent audience appeal and advertising impact of programs and networks. The primary goal of these Q Scores services is to enable our clients to make cost-effective planning and buying decisions for key target audiences. The "cost/value relationship" for programs and networks can be assessed with our viewing involvement and emotional attachment metrics, resulting in more impact and less waste against specific target audiences.

Our Performer Q, Sports Q, Cartoon Q and Dead Q (performers of the past) services provide significant insight into selecting the "right" personalities or characters for advertising, marketing and promotional campaigns. Our Brand Attachment Q and Kids Product Q services are "budget-friendly" tools for measuring consumer brand equity, licensing potential and joint-promotional opportunities between companies.