For over 40 years, Marketing Evaluations' Q Scores have provided clients with data to aid in their marketing, advertising and media efforts. In addition to delivering reliable and consistent data, we offer our thoughts, observations, ideas and interpretations in order to help clients make the most informed decisions possible.
Steven Levitt, our Company President, appears in a webcast in which he provides an overview of Q Scores and how to make them work for you.
Q Scores are the industry standard for measuring familiarity and appeal of performers, characters, sports and sports personalities, broadcast and cable programs as well as company and brand names. Based on our "One of My Favorites" concept, Q Scores actually summarize the various perceptions and feelings that consumers have, into a single, but revealing, "likeability" measurement.
We invite you to continue browsing through our web site, especially the sections containing examples of data, and give us a call if your project could benefit from Q Scores. We would be delighted to help you "think through" your project needs or simply provide the data you require. We are here to assist you any way we can.
Read more about our services at http://qscores.blogspot.com/
Client Perspectives
"The data and insight provided by Marketing Evaluations' Q Score reports are invaluable to Warner Bros. Media Research on a daily basis as we analyze all components of our program content - from awareness to likeability to emotional bonding. Marketing Evaluations research products are an important compliment to the arsenal of resources we use to better understand our fast-changing industry." Bruce K. Rosenblum, Executive Vice President, Warner Bros. Media Research
"Marketing Evaluations, Inc. has an impressive track record in the media research arena, a reputation which is well deserved. They are very client-focused and always willing to try new ideas and methodologies. They clearly think through the research objectives upfront and come up with valuable suggestions throughout the life of a project, which I always appreciate." Sumithra Barry, Senior Vice President Consumer and Market Intelligience, NBC Universal
"The Performer Q Study has proven to be a very handy reference tool for me as a programming researcher. It's great to have current viewer assessments on a wide range of performers for more informed decisions related to potential program acquisitions, and providing guidance on promotional strategies." Alan Browdy, Vice President Research, Lifetime Entertainment Services