For over 40 years, Marketing Evaluations' Q Scores have provided clients with data to aid in their marketing, advertising and media efforts. In addition to delivering reliable and consistent data, we offer our thoughts, observations, ideas and interpretations in order to help clients make the most informed decisions possible.

Q Scores are the industry standard for measuring familiarity and appeal of performers, characters, sports and sports personalities, broadcast and cable programs as well as company and brand names. Based on our "One of My Favorites" concept, Q Scores actually summarize the various perceptions and feelings that consumers have, into a single, but revealing, "likeability" measurement.

We invite you to continue browsing through our web site, especially the sections containing examples of data, and give us a call if your project could benefit from Q Scores. We would be delighted to help you "think through" your project needs or simply provide the data you require. We are here to assist you any way we can.