"Performer Q measures the familiarity and appeal of personalities in a variety of categories to determine targeted audience attraction."

Performer Q data enable our clients to make informed decisions about a specific personality's demographic appeal and/or examine the field of possible alternatives.

Performer Q studies are conducted as follows:

• Studies are fielded every six months in January & July.
• Each study measures over 1,700 personalities, whose names and descriptions are submitted by full-study subscribing clients. Individual orders are also accepted.
• Each personality is rated by a nationally representative sample of 1,800 children, teens, and adults.

Three ways to obtain Performer Q data:

• Full study
• Demographic profile data on one or more personalities
• Ranking of all 1,700+ personalities among a demographic "target" audience.

Data are available from earlier studies, dating back to 1964.

Performer Q Categories

• Actors (Male performers not currently on TV in regular series)
• Actresses (Female performers not currently on TV in regular series)
• Authors
• Business Executives
• Chefs
• Comedians and Comediennes
• Consumer Information/Feature Reporters (Programs on Health/Medicine, Gardening, Home Improvement/Decorating, Cooking)
• Directors/Producers
• Entertainment Athletes (Wrestlers/Gladiators)
• Entertainment News Anchors, Reporters, Correspondents, Hosts, Moderators, Announcers, Radio Commentators, Radio Disc Jockeys, Video Jockeys
• Extreme Athletes
• Female Daytime Drama TV Performers (Current season soap operas)
• Female Musical Performers (Singers, Dancers, Musicians)
• Female Prime Time TV Performers (Regularly appearing in a prime time series on network or cable during the current season)
• Female TV Performers in Syndicated Series or Non-Prime Time Network or Cable Series (Current season)
• Magicians
• Male Daytime Drama TV Performers (Current season soap operas)
• Male Musical Performers (Singers, Dancers, Musicians)
• Male Prime Time TV Performers (Regularly appearing in a prime time series on network or cable during the current season)
• Male TV Performers in Syndicated Series or Non-Prime Time Network or Cable Series (Current season)
• Models
• Musical Groups
• News Personalities
• Rap/Hip Hop Artists  
• Reality Show Participants
• Sports Personalities, Athletes
• Sportscasters, Sports Anchors, and Sports Commentators
• Weathercasters 

Custom Performer Research
There are occasions when the schedule of our syndicated Performer Q studies is not timely, or we may not have any — or recent — data on a particular performer. Fortunately, we offer the following supplemental custom research:

Custom Performer Q: Launch your own version of Performer Q with a smaller sample and abbreviated questionnaire at any time. National or regional samples are selected from our consumer panel, using your specified demographic requirements. These custom versions of Performer Q utilize the same "norms" from the syndicated studies.