"Brand Attachment Q (Product Q) measures and tracks the consumer equity in brand and company names, using their logos to elicit response."

Brand Attachment Q (Product Q) examines overall brand or company appeal and imagery among demographic groups, and users and non-users of the specific brand. Brand Attachment Q measures the "Emotional Attachment" to a brand. These studies are used by a number of companies as a low-cost tracking system.

Brand Attachment Q studies are conducted as follows:

• Studies are fielded in the spring (May) and fall (November) each year.
• Each study includes 36-60 brand or company logos on a "share-the-cost" basis.
• Each study is based on 1,800 adult interviews, representative of the Continental U.S. population.
• An optional ranking of 175-200 brands is available. This All Brand Ranking Report is an ideal tool when searching outside traditional categories for joint-promotion partners.

Two ways to obtain Brand Attachment Q data:

• Individual brand or company data
• All Brand Ranking Report
  

Brand Attachment Q Categories

• Alcoholic Beverages
• Automotive
• Beverages
• Broadcast Networks
• Cable Networks
• Cereals
• Children's Programming
• Coatings/Finishes/Adhesives
• Electronics
• Fashion/Apparel
• Fast Food Restaurants
• Food Products
• Household Appliances
• Household Products
• Ingredients/Condiments
• Insurance/Financial
• Online
• Outdoor Equipment
• Places Of Interest
• Publications
• Retail/Mail Order
• Service Restaurants
• Sneaker/Athletic
• Sports Programming

Custom Product Research

There are occasions when the schedule of our "share-the-cost" Brand Attachment Q studies is not timely, or we may not have any — or recent — data on particular brands or companies. Fortunately, we offer the following supplemental custom research:

Custom Brand Attachment Q: Launch your own version of Brand Attachment Q with a smaller sample and abbreviated questionnaire at any time. National or regional samples are selected from our consumer panel, using your specified demographic requirements. These custom versions of Brand Attachment Q utilize the same "norms" from the "share-the-cost" studies.

Additional Product Research

Tracking Studies: Since we own and operate The People Panel, a national consumer panel of approximately 40,000 cooperating households, we are in a solid position to design and execute attitude and usage tracking studies.

Product Testing: Need to place your product in consumers' hands for a test of ingredient or formula alternatives? The People Panel offers an excellent opportunity to build matched samples with a very high cooperation rate. We offer significant discounts for clients who have projects involving in-home testing.