"Cable Q measures the familiarity and appeal of all major cable networks and regularly scheduled cable programs, in all scheduled dayparts, to determine targeted audience attraction."
Cable Q data enable our clients to make informed decisions about a cable network or program's inherent appeal. The strength of a network or program is not always apparent in Nielsen ratings. In light of the generally low viewing incidence for cable networks and programs, and the continuing fragmentation of the television audience, it is increasingly more difficult to differentiate the strength of cable networks and programs, based solely on the magnitude of their audience ratings.
Cable Q is designed to add a unique attitudinal dimension to this discrimination process, by answering the critical question, "how do viewers feel about the various cable networks and programs they watch?" This key measurement of a cable network or program's intrinsic appeal is a true indication of its strength, since it is obtained without regard to the influences of scheduling and competition.
Cable Q studies are conducted as follows:
- There are six Cable Q measurements taken during the calendar year.
- Each report is based on a nationally representative sample of 2,600 children, teens, and adults in Cable or Satellite households.
Four ways to obtain Cable Q data:
- Three year contract covering all six studies each year
- One year contract covering all six studies
- One complete report (selected from the six)
- Demographic profile data on one or more programs or networks