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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.
To request a quote or inquire about our Q Scores services, please take a moment to
read the following:

Brands (targeted to kids, teens or adults):

- Demographic profile data on one or more brands
- Ranking report of 175 brands includes rankings by appeal scores and image attributes

Broadcast, Syndicated and Cable Programs:

- Three-year contract covering all reports
- One-year contract covering all reports
- One or more individual reports covering all programs measured
- Demographic profile data on one or more programs
- Ranking report of programs among a specific demographic segment

Characters, Licensed Properties, etc:

- Full study subscription (includes all available data)
- Demographic profile data on one or more properties
- Ranking report of 600+ properties among a key demographic target

Personalities (Living and Dead):

- Full study subscription (includes all available data)
- Demographic profile data on one or more personalities
- Ranking report of all personalities among a key demographic target

Sports Personalities:

- Full study subscription (includes all available data)
- Demographic profile data on one or more personalities
- Ranking report of all 500 personalities among a key demographic target

Please refer to our specific Q Scores databases for more information on examples of the data available for purchase.

In our Q Scores databases
  Performer Q for living personalities
  Cartoon Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hispanic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
Q Scores in the media, blogs and beyond
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
Q Scores Insights
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.

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Q Scores Marketing Evaluations, Inc.
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Manhasset, NY 11030
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