There are occasions when our schedule of syndicated studies might not match your
timetable, or we may not have recent (or any) data to match your specific needs.
Fortunately, we offer a variety of custom research options for each of our syndicated
Custom Studies - Abbreviated versions of our syndicated
studies can be launched with the addition of proprietary questions to enhance the
total value of the results. National or regional samples are selected from our consumer
panel using your specified demographic requirements. These custom studies utilize
the “norms” from the syndicated studies.
Additional Samples - Basic samples can be supplemented
to either increase the sample size for existing demographic segments or to include
key segments related to client’s objectives.
Tracking Studies - Syndicated studies can be supplemented
with interim studies to track the growth or decline in appeal of a personality,
program, character, brand, etc.
Concept Studies - By mail or online, we have developed
approaches for evaluating concepts for consumer markets, including products/brands
Please refer to our specific Q Scores databases for more information on custom research.