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You are here : Home CharacterQ
 
 
The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.
 
To request a quote for a data purchase or inquire about our database for characters and licensed properties, please take a moment to review the basics of our approach. To see an example of a demographic profile report, click here. To see an example of a target consumer ranking report, click here.
 
 

Our Character Q database contains over 15,000 characters and licensed properties with decades of available trend data. A variety of categories provide valuable consumer engagement norms for TV properties, comics, movies, web sites, home video entertainment, food and service brands, computer/video games and systems, toys/games/gifts/dolls, entertainment venues and other categories.

Our demographic profile reports and key target consumer rankings enable our clients to make informed decisions about the demographic appeal of a specific licensed property or character and/or examine possible alternatives for marketing, advertising, licensing and joint venture opportunities.

Character Q updates take place every April and October, with each wave evaluating over 600 properties among nationally representative samples of kids (6-11), teens (12-17) and adults (18+) including mothers of children (2-5 and 6-11).

Data is available among general population demographics, purchasers of video games, purchasers of home entertainment videos (animated, family, pre-school) and heavy internet users.

In our QScores databases
  Performer Q for living personalities
  Character Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hisponic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
 
Q Scores in the media, blogs and beyond
 
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
 
 
Q Scores Insights
 
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.


 
 
 
 
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Q Scores Marketing Evaluations, Inc.
1129 Northern Blvd., Suite 404
Manhasset, NY 11030
 
 
1-516-365-7979
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