The value of Q Scores

Derived from our data collection model of the Favorites Concept, Q Scores identify the most enthusiastic consumers of a personality, character or licensed property, program, or brand. This measure of likeability is an important predictor of greater consumer involvement.

The higher the incidence of favorites, the stronger is the fan base, or consumer franchise. When exposed to their favorites, the consumer has a greater likelihood to be more attentive, be more involved, have higher recall, and have a more positive image.

The value of Q Scores lies in the understanding of how these consumers are impacted, and suggests the most appropriate choices for personalities, characters, licensed properties, programs and brands to achieve desired results.