Spokesperson Evaluation Studies
In choosing a spokesperson, it's not always about likeability alone. The right choice is one that the target audience perceives as being believable and appropriate in relation to the promise of a brand. While Q Scores deliver reliable familiarity and appeal measures, our spokesperson evaluation studies provide the next level of assessment, revealing which personalities are best suited for your strategy. Spokesperson evaluation studies are custom designed to fit your objectives, and help make your decision-making a success.