Informed decision making
Q Scores offer valuable and unique data tracking capabilities, providing the longitudinal insights to help
our clients make the most informed decisions possible.
Every category of our database goes back at least ten years, and includes a wide variety of norms for
assessing overall marketplace strengths and weaknesses. The depth and breadth of these resources
help answer the key question of whether or not a personality, program, character, property or brand
has the ability to transcend its own field as well as achieve and sustain a leadership position.
Our data steer clients in the right direction based on appropriate frames of reference.