Database of Characters, Licensed Properties, etc.

Our database contains characters and licensed properties from TV, comics, movies, web sites, home video entertainment, food and service brands, computer/video games and systems, toys/games/gifts/dolls, entertainment venues and other categories. These data enable our clients to make informed decisions about the demographic appeal of a specific licensed property or character and/or examine the field of possible alternatives for marketing/advertising/licensing and joint venture opportunities.

Cartoon Q studies evaluate over 600 properties every April and October with trends available back to 1983.  Studies results are based on nationally representative samples of 1,800 male and female respondents consisting of kids (6-11), teens (12-17) and adults (18+) including mothers of children (2-5 and 6-11).  In addition to general population demographics, data is also available among purchasers of video games, home entertainment videos (animated, family, pre-school) and heavy internet users.

Data purchasing options include:

    Full Study Subscriptions providing the complete database set and 24/7 online access via our website portal

    Awareness and appeal profiles for Individual characters or properties covering a variety of key demographic segments

    Target Ranking Reports containing all 600+ properties ranked by their Q Scores among a key demographic segment.