Database of Broadcast, Syndicated and Cable Programs

These databases include television programs on broadcast networks and in syndication, as well as series on major cable networks. Our data enable clients to make informed decisions about a program’s inherent appeal, its ability to connect with key viewer segments, and its value as an advertising vehicle.

Our TVQ study measures all regularly scheduled broadcast programs in prime time, early morning, late night and news, as well as over 100 regularly scheduled shows in syndication, and provides full coverage of the fall premieres and seasonal schedule changes. The study is fielded nine times per year, using a nationally representative sample of 1,600 respondents, 13 years of age and older. We also have TVQ data trends available from earlier studies, dating back to 1964.

Our Cable Q study measures all major scripted and non-scripted series originally produced for cable in all dayparts as well as many off-network series re-purposed across various cable networks, and provides full coverage of the varying premieres and seasonal schedule changes associated with cable. Overall cable network profiles are also included in these reports. The study is fielded six times per year, using a nationally representative sample of 2,000 teens (13-17) and adults (18+), with an additional sample of 150 kids (6-12) for the programs appearing on major kid-oriented networks. In addition, Cable Q data trends are available from earlier studies, dating back to 1999.

Our enhanced audience metric, Emotional Bonding Q, measures the intensity of the devotion viewers have to a specific series. This reveals a program’s ability to create an emotional connection with viewers, as determined by likeability, viewing frequency and dedication to future viewing.

Data on Broadcast, Syndicated and Cable Programs may be purchased in the following forms:

  • - Three-year contract covering all reports
  • - One-year contract covering all reports
  • - One or more individual reports covering all programs measured
  • - Demographic profile data on one or more programs
  • - Ranking report of programs among a specific demographic segment (e.g., women 18-49)